You’ve heard that content marketing is the best form of marketing out there now. So you’ve started a blog for your business and you write a post religiously every week about material you know your readers will eat up.
But then what? Writing and posting is great, but if you don’t promote the heck out of it, then what’s the point in writing it in the first place?
In order to make sure your content reaches people, you’ve got to spend at least as much time promoting each post as you do writing them.
So if you spend 2 hours writing the post, plan to spend at least 2 hours to promote it.
Plus, the more you repurpose your blog content and the more ways you market it, the more people will find your blog, subscribe, and eventually buy from you. Repurposing your blog content is a super smart way to create even more shareable content you can use to promote your blog post and your overall business.
Not only does this list work for promoting your blog posts, but you use can these same strategies to marketing your new opt ins, freebies, and paid products you offer, too.
Email your subscriber list.
This is a no brainer. These people will likely be the most engaged group you market to, so let them know first.
Promote on Facebook.
Post on your biz page and in your group. Then choose 3-5 other relevant groups that you already give value to and allow promos and post there, too.
Tweet it to your followers.
Tag anyone who is relevant (like if you quoted someone in your field or did a review of someone’s work, let them know and they may retweet it). Use hashtags to maximize your reach. Take quotes from your post and tweet a different one every day for a week with a link to the post. Again, use appropriate hashtags.
Post to Instagram.
Post your featured image on your Instagram account.Then use Canva to create images with your quotes you tweeted. Post at least once a day for a week.
Post to Pinterest.
Use a similar strategy as you did for Instagram. Post your pics and quotes on relevant boards. Create an infographic to post on Pinterest if that is a relevant option from your content.
Post on Reddit.
Find relevant subreddits to post on.
Submit it for guest posts.
Some sites allow republished material and others only allow new content to be submitted, but you can always write a spin off post that compliments the one you are trying to promote.
Create an audio file.
Record yourself reading the post and submit to sites like SoundCloud and iTunes. You can also publish this as a podcast episode if you have a podcast.
Make a powerpoint of the content.
Create a presentation from your post material and submit it to Slideshare. You could also turn it into a webinar to promote, especially if you’re looking to sell related services or a course.
The key to getting consistent traffic to your website is to have a consistent promotion strategy. If you don’t have people reading your content, you can’t get subscribers and you certainly won’t be able to sell them anything.